CONSOR IP Consulting and Valuation the IP Valuation series focused on the Cost Approach. The IP market approach valuation compares assets to recent sales, transactions, and sales that involve similar markets and assets. This approach works best with an active marketplace that has existed for decades.CONSOR has large-scale experience in revenue-generating areas and can assist clients with strategy, planning, implementation, negotiation, and maintenance of programs designed to maximize value in celebrity rights.