BLE Beacons Market Dynamics

Market Research Future (MRFR) anticipates that the BLE beacons market size 2020 could potentially touch a valuation of USD 15.49 Billion by 2025-end. Between 2019 and 2025, the worldwide BLE Beacons Market size can progress at a striking rate of 26.8%, adds MRFR. We will provide COVID-19 impact analysis with the report.

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Major Players

UFO Beacons, Blue Cats, Proximity SolutionsMobstac Inc, Estimote Inc., K2B Solutions, Gelo, JK Technosoft, Hewlett Packard Enterprise Development LP, Google LLC, Uber, Silicon Labs, Apple Inc.

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BLE Beacons Market Segmentation

The BLE Beacons Market technology has been considered for type and application.

The primary types of BLE beacons include Eddystone, Ibeacon, and others.

The application areas of BLE beacons are education, healthcare, travel tourism, retail, media entertainment, manufacturing, and more. The technology enjoys great demand in the healthcare sectors as more and more hospitals are leveraging the BLE beacons to offer customized solutions based on the patients’ health conditions and history.

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BLE Beacons Market Regional Study

The regional study of the BLE beacons market comprises North America, Asia Pacific or APAC, MEA or the Middle East Africa, South America and Europe.

North America is presently the leading market for BLE beacons, as a consequence of the high adoption rate of the technology in retail and hospitality industries. Trade promotions and offering coupons are the popular norms in the region, for boosting the store sales. To attract more consumers, retailers in the region make use of BLE beacons to offer personalized coupons and offers. To cite a reference, stores like Walmart, Sephora, Urban Outfitters and Lord Taylor send targeted messages to shoppers on their smartphones to notify them of personalized coupons.

Europe ranks second in the BLE Beacons Market, due to the rising number of mobile application vendors that are exploiting the proximity solutions market paired with the burgeoning investments in the BLE beacons technology. The regional industry is also strongly backed by developed countries like the UK, Italy, France and Germany that are increasing their uptake of BLE beacons, especially in healthcare and travel tourism industries.

The APAC market can procure the highest growth rate during the given timeframe, given the flourishing retail sector and the increasing prevalence of organized retail. The soaring penetration of tablets and smartphones in India and China are also creating more demand for BLE beacons in the APAC market. BLE beacon deployments are also noting upward swing with the rising installations in financial institutions and airports in the region.